In short: ES Studio has designed five outlets for Season Confectionary & Bakery across Johor Bahru, in Taman Pelangi, Johor Jaya, Gelang Patah, Holiday Plaza and Sutera Mall. Each unit is different, but customers should recognise Season the moment they walk in.
By Edmund Ting, co-founder of ES Studio. ES Studio has designed and renovated homes and commercial spaces in Johor Bahru since 2005.
The brief
A bakery outlet has to work hard. Customers need to see the cakes and bread clearly, move through the shop easily and pay quickly, while staff need room to restock and serve. [Client to add: when ES Studio first worked with Season, and what the owners asked for.]
Five outlets, one brand
| Outlet | Area |
|---|---|
| Season Confectionary & Bakery, Taman Pelangi | Johor Bahru |
| Season Confectionary & Bakery, Johor Jaya | Johor Bahru |
| Season Confectionary & Bakery, Gelang Patah | Gelang Patah |
| Season Confectionary & Bakery, Holiday Plaza | Johor Bahru |
| Season Confectionary & Bakery, Sutera Mall | Johor Bahru |
How we kept the look consistent
Shoplots and mall units come in different shapes and sizes, and malls have their own rules for shopfronts and fit-out. Rather than copying one layout, we kept the parts customers remember the same at every outlet, and adjusted the layout to suit each unit. [Client to add: the specific elements that repeat, for example counter design, display shelving, colours, lighting and signage.]
What other F&B owners can learn
- Decide which parts of your look must never change, then let the layout adapt to each unit.
- Plan display, queue and payment areas around how customers actually move.
- Check the mall’s fit-out guidelines before design starts, not after.
- Working with the same design team for every outlet saves time on each new opening.
Results
[Client to add: a short quote from the Season team, or a result such as how quickly a new outlet was opened.]
Frequently asked questions
Does ES Studio design cafes and bakeries in JB?
Yes. Besides Season Confectionary & Bakery, ES Studio has designed outlets for brands such as Anmour Cafe, Tutti Frutti and Grazia Cafe in Johor Bahru.
Can you design several outlets for the same brand?
Yes. Multi-outlet rollouts are a big part of ES Studio’s commercial work, including five Season Confectionary & Bakery outlets and seven True Harmony outlets.
Opening a new cafe, bakery or shop in JB? Let’s talk about your space.
